My Skillset

As a Senior Experience Designer and Strategist, I’m responsible for the overarching vision of the client’s experience. Pursuing this North Star with passion, while knowing full-well courses can change direction. I apply a Design Thinking approach in order to rally both the client and the team behind said vision—Empathy, to me, is not a buzzword. It's the key to successfully achieving the client’s business goals and user’s wants and needs. This job is a little playing chess, being Sherlock Holmes, and serving as a therapist all at once. I live in a restless pursuit of knowledge, thrive in collaboration, and embrace curiosity and humility at all turns.

Think of Experience Design (XD) not as a single practice, but as several interlocking ones. Designers are human, experiences are designed, therefore these should be inseparable, and improving human connections and experiences is the ultimate goal. New trends will come and go, but these core principles continue to be timeless.

Over the years, I have been fortunate to collaborate with some of the world’s most notable brands, colleagues, clients, and partners on meaningful, impactful, and award-winning projects.

Beyond User Experience Design, I have also supported brands through Service Design, Customer Experience Design, Digital Activation, Search Engine Optimization (SEO) consulting, Inbound Marketing strategy, Content Development and strategy, and Branding.

Take a peek inside

  • As a Experience Design Strategist, I’m tasked with crafting visual concepts and control overall aesthetic of digital projects to support product vision, strategy, development efforts, and project timeline.

    This involves understanding the brand and its users to create delightful solutions and experiences.

    Through synthesizing information from Discovery sessions and independent research, I work to craft goals for brands’ success with users.

    By framing questions and scenarios to facilitate better understanding of the user, along with capturing and synthesizing information from usability tests, discovery sessions, on-site research and more, I can then provide actionable insights and recommendations.

    These recommendations can be formed by the latest trends in Experience Design and technology, expertise with the “XD toolkit”, which utilizes Heuristic evaluations, Competitive analysis, Personas, User journeys, Concept building, Information architecture of flows and wire framing and Prototypes. Typically creating and showing the entire architecture for products, including edge cases and unhappy paths.

    A good Experience Design Strategist always leverages data to inform designs. I also must be thinking multiple steps ahead in the user experience, as well as, understand third-party providers, APIs and other technologies that affect the experience.

    Lastly (but not least), it is our duty to design with Accessibility and Privacy in mind at all times.

  • In this role, it is imperative to possess the ability to clarify design intent, problems and solutions in partnership with the team and client(s), while exercising transparency.

  • Part of being a leader is to champion ideas and move the project forward while supporting peers and managing expectations.

  • Being creative involves Innovating and discovering new ways to accomplish goals, working within constraints, and reorganizing the structure of how we think to work when necessary.